By: Erin Williams, Fundraising Auctioneer Philanthropy has become an increasingly important aspect of economic development, yet age differences and social characteristics often drive donor behavior. Generational differences in giving behavior are based on donors’ altruistic motivations and their concern for social, political, and economic stability. These differences manifest in donors’ attitudes toward giving, their [...]
By: Scott Jones, MPA, CFRE, CAI, BAS Effective storytelling is a powerful tool for nonprofit fundraisers, transforming statistical data and white paper narratives into compelling stories that resonate with donors on an emotional level. The key is to simplify the message, making it as digestible and appealing as a 'juicy cheeseburger' rather than an [...]
By: Scott Jones, MPA, CFRE, CAI, BAS Expressing gratitude is a powerful way to strengthen relationships, especially with donors. Showing appreciation not only demonstrates that you value your donors but also makes them feel like an essential part of your team. Personalized thank you messages can create goodwill and increase donor engagement. Here are [...]
By: Scott Jones, MPA, CFRE, CAI, BAS Nonprofits are often charged with executing a program evaluation to assess the impact and outcomes of existing programs or initiatives. Program evaluations are leveraged for several reasons by the fundraising professionals. Fundraising professionals have determined that implementing program evaluations can be extremely purposeful. Have you ever considered [...]
By: Shannon Eason I was doing an introductory call with a new client. Something they said really resonated with me and I wondered, "Why aren't I hearing this more often?" Yes, you're wondering what they said, aren't you? "Our event last year was....well, forgettable. How do we make our event this year UNforgettable?" That's a [...]
By: Erin Williams I recently read "The Seven Faces of Philanthropy". This way of analyzing a donor's motives is very effective for fundraisers because it provides a framework for understanding the diverse motivations and personas of donors, enabling fundraisers to tailor their approach, improve communication, and build stronger relationships, ultimately leading to more successful [...]
By: Gloria Kelley Our overarching belief is that “everyone can do something.” Committees are a meaningful avenue for that to happen, especially with your special events. Some volunteers have limited time and resources. That’s fine. We appreciate their working on one event, maybe if only to help create packages, set up or just greet [...]
By: Shannon Eason Are you thinking of including children at your next event? Trying to be proactive in teaching philanthropy to our young people? Generation Alpha are defined as those born from 2010-2024. A little math help will tell you that includes children from birth to age 14. While that’s a big gap, some [...]
By: Dan Campbell As we try to cater to the millennial crowd who are showing different giving methods, we look to create unique and creative ways for them to engage and participate in the fundraising. One such idea is a Buy-in Party. Also known as a Count Me In, Sign Up Party, or Buy [...]
By: Erin Williams Rather than an article this month, I’d like to encourage you to watch a video. That’s right- take a break and prop your feet up! Click the link below to watch. "Peter Diamandis: Energetic Fundraising" What I find most interesting is throughout his presentation, Diamandis showcases how the element of courage [...]
