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Sponsorship and Fundraising—Differentiating the Two | Understanding Fundraising: Part 2 of a 2-part Series

Written by Scott Jones, CFRE, BAS, CAI Fundraising Auctioneer Every organization needs funding to thrive. You need resources to invest in your programs, your members, your staff, and your infrastructure – to ultimately achieve your greater mission. You likely have value that you can offer in various ways to obtain this support. So how [...]

To Theme or Not to Theme…That is the Question

By: Shannon Eason, Fundraising Auctioneer While on a call this week, the planning committee started dialogue about a theme. "What is our theme?" and  "Should we have a theme?" Those are great questions, so I googled it...and came up with some great info I wanted to share. Having a theme can benefit an event in many [...]

Sponsorship and Fundraising—Differentiating the Two

By: Scott Jones, Fundraising Auctioneer, CFRE Whether a seasoned professional or someone new to the nonprofit world, can you clearly identify the difference between sponsorship dollars and monetary donations?  Are businesses and donors confused or conflicted when asked to support your event?  Are you approaching supporters with the right mindset and are you trying [...]

Donor Welcome Kits

By: Scott Jones, Fundraising Auctioneer, CFRE I have invested a lot of study and research lately on Donor Welcome Kits.  How important are they truly? My thoughts align with this content below. It’s often said that a donor isn’t really a donor until they’ve made a second gift. If that’s true, your new donor [...]

Reconnecting with your Donors and Finding NEW Donors

By Dan Campbell, Fundraising Auctioneer This season of change has disrupted our normal flow of donor relations and forces us to rethink how we engage and how we keep our donors informed and inspired about our mission. For many of you, your core donor base has responded well during Covid with generosity that has [...]

Connected Hearts or Connected Minds

By: Scott Jones, CFRE & Fundraising Auctioneer  Connected Hearts or Connected Minds-Which is Most Important? We’ve all heard the suggestion that to fundraise effectively, a connection needs to be established between our mission and BOTH the hearts and minds of our donors. For fundraisers who are naturally influential and charismatic comes naturally. For most [...]

A Small Batch Recipe for Fundraising Success

By: Shannon Eason, Fundraising Auctioneer  Many organizations are planning to be going live for their fall events, but with the dreaded virus rearing its ugly head again, we know there may be donors that may decide to back out of attendance and some that won’t even fit in the room with the new restrictions. [...]

Less is More: The Return to Smaller Crowds

By: Dan Campbell, Fundraising Auctioneer  In the past 12 months, our team has completed 81 virtual events. The grace of your donors has been incredible, as in all but a couple of those events, we saw an increase of NET revenue compared to the previous year Pre-Covid. Dissecting this result shows that this NET [...]

Yes, it’s OK to have a “Friend-Raiser”

By: Shannon Eason, Fundraising Auctioneer  We’re hearing nonprofits say, “We don’t want to lose our traditional donors that enjoy the sit down gala, but how do we engage our younger guests that aren’t excited about that event?” We say, “plan another party!” Okay, before you roll your eyes and say that you don’t have [...]

Could a Giving Circle Provide You with New Donors?

By: Jack Alotto, MA, CFRE I recently joined a group of donors who were creating a giving circle in the Coachella Valley of California. Giving circles are one of the fastest growing giving mechanisms in the United States. A giving circle is created when individual donors come together to pool their money to financially [...]

By |2021-06-08T12:54:12-05:00June 8th, 2021|Consulting, Donor Development, Fundraising|0 Comments
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