By: Erin Williams, Fundraising Auctioneer Philanthropy has become an increasingly important aspect of economic development, yet age differences and social characteristics often drive donor behavior. Generational differences in giving behavior are based on donors’ altruistic motivations and their concern for social, political, and economic stability. These differences manifest in donors’ attitudes toward giving, their [...]
By: Scott Jones, MPA, CFRE, CAI, BAS Effective storytelling is a powerful tool for nonprofit fundraisers, transforming statistical data and white paper narratives into compelling stories that resonate with donors on an emotional level. The key is to simplify the message, making it as digestible and appealing as a 'juicy cheeseburger' rather than an [...]
By: Scott Jones, MPA, CFRE, CAI, BAS Expressing gratitude is a powerful way to strengthen relationships, especially with donors. Showing appreciation not only demonstrates that you value your donors but also makes them feel like an essential part of your team. Personalized thank you messages can create goodwill and increase donor engagement. Here are [...]
