By Erin Williams, Partner Fundraising Auctioneer & Consultant Mission drift—when an organization veers away from its core purpose—is one of the biggest risks nonprofits face during high-profile events like fundraising galas. These events bring energy, attention, and funding, but they can also unintentionally shift the spotlight away from what truly matters: your mission. The [...]
By: Erin Williams, Professional Fundraising Auctioneer & Consultant As we reflect on the years following the COVID-19 pandemic, one trend was unmistakable: donors were eager to return to in-person fundraising events. Many nonprofits saw a "bumper gala" year, breaking records and raising more money than ever before. Now, as we approach 2025, the question [...]
By: Scott Jones, MPA, CFRE, CAI, BAS Effective storytelling is a powerful tool for nonprofit fundraisers, transforming statistical data and white paper narratives into compelling stories that resonate with donors on an emotional level. The key is to simplify the message, making it as digestible and appealing as a 'juicy cheeseburger' rather than an [...]
