By: Scott Jones, MPA, CFRE, CAI, BAS
Senior Auctioneer & Consultant Raising Paddles
The holiday season offers nonprofits a wonderful opportunity to express gratitude to their donors and stakeholders. Here are some heartfelt ways to show appreciation and strengthen these vital relationships:
1. Personal Thank-You Notes
A handwritten thank-you note can convey genuine appreciation. Personalize each message to highlight how their support has made a difference. Mention specific accomplishments or projects their contributions have helped fund.
2. Holiday Cards and Gifts
Send holiday cards that reflect the spirit of your organization. Simple, thoughtful gifts—like branded merchandise or small tokens from the communities you serve—can leave a lasting impression.
3. Host an Appreciation Event
Organize an event, either in-person or virtual, to celebrate your donors and stakeholders. This could be a holiday-themed gathering, a virtual meet-and-greet with beneficiaries, or a behind-the-scenes tour of your work. It’s a chance to personally thank your supporters and showcase the impact of their contributions.
4. Impact Reports
Share stories, photos, and videos that highlight the positive changes made possible by donor support. An end-of-year impact report or a holiday newsletter can vividly illustrate the tangible outcomes of their generosity.
5. Social Media Shoutouts
Recognize your supporters publicly on social media. Share posts that tag and thank donors, highlighting their contributions and the difference they’ve made. This not only shows appreciation but also encourages others to get involved.
6. Personalized Videos
Create short, personalized video messages for key donors and stakeholders. This extra effort can make them feel valued and appreciated.
7. Exclusive Updates and Previews
Offer your top supporters exclusive updates on upcoming projects or early access to new initiatives. This gesture reinforces their importance and keeps them engaged with your mission.
8. Volunteer Opportunities
Invite donors to participate in volunteer opportunities during the holidays. This hands-on involvement can deepen their connection to your cause and show that their contributions extend beyond financial support.
The holidays are a time for giving, but they’re also a perfect opportunity to give thanks. By thoughtfully acknowledging the contributions of donors and stakeholders, nonprofits can build stronger, more enduring relationships that continue to support their mission year-round. Have an amazing holiday season saying Thank You!